Robert Frank will visit GSPP on Monday, Jan. 27, from 3–5 pm in the Living Room to discuss his upcoming book, Under the Influence. The book will officially be for sale on Tuesday, Jan. 28 in stores.
“After more than three decades, the public is finally beginning to grasp what a serious threat global warming poses. What’s missing from the climate conversation now is a plausible narrative about how we might parry this threat. Drawing on ideas from his recently published book, Under the Influence: Putting Peer Pressure to Work, Robert Frank explains why our ability to tap the prodigious power of behavioral contagion may make the path forward less daunting than many think.”
Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at Cornell’s Johnson Graduate School of Management. For more than a decade, his “Economic View” column appeared monthly in The New York Times. He received his BS in mathematics from Georgia Tech and then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He holds an MA in statistics and a Ph.D. in economics, both from the University of California at Berkeley. His papers have appeared in the American Economic Review, Econometrica, Journal of Political Economy, and other leading professional journals.
His books have been translated into 23 languages, including Choosing the Right Pond, Passions Within Reason, Microeconomics and Behavior, Principles of Economics (with Ben Bernanke), Luxury Fever, What Price the Moral High Ground?, Falling Behind, The Economic Naturalist, The Darwin Economy, and Success and Luck.
Please join us for light refreshments after the discussion at 4:30 pm.
Event website: click here.